Ok we have been running a bit behind with blog posts due to work load etc. For this we apologise.

Today’s topic is quite simply conversion rates.

I know what some of you SEO’s out there will say “I get the traffic to the website, it’s not my job to convert it” but quite frankly on this we would have to agree to differ.

If your SEO work has been done properly then the visitors to the website will be more relevant and targeted and if they are more relevant and targeted then they will be more likely to make a purchase. This together with a website that points the visitor to a buying decision will make any SEO’s role all the more important to the company.

Correctly placed and relevant links, copy that is displayed in the pages title tags and displayed on the search engine rankings that is inviting and relevant to the web pages content will all add to a more targeted audience. Reducing your bounce rate and increasing your conversion rate.  

So build into your SEO plan a plan to increase more targeted traffic to your website and you will soon reap the rewards.