Website Copywriting
Is website copywriting the same as standard copywriting for print media?
No.
Online people have shorter attention spans as they are looking at a computer screen. They want to be able to read fast, navigate with ease and find what they are looking for. If they don’t they will soon move on to a new website where they can.
Too much bulky text can feel like too much hard work. If they can’t navigate with ease they will move on.
Top tips:-
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Keep things simple; short sharp copy
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Use bold letters for highlighting points
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Use bullet points
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Easy to navigate links
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Drive the customer to the buying page
